Raeden Brings on Natalie Parra-Novosad as Director of Marketing

Raeden is excited to welcome Natalie Parra-Novosad as its new director of marketing. Natalie brings more than a decade of experience in content marketing, brand strategy, and the technology industry to her new role, where she will be responsible for developing and executing Raeden’s marketing strategy. Natalie began her marketing career in 2011 and has a track record of success in driving lead generation and building brand awareness for technology companies. 

Prior to joining Raeden, she served as a senior content strategist at Mathematica, where she launched a quarterly campaign program and assisted in the branding and marketing of new consulting and technology products. She also served as the content and marketing manager for Data Foundry, a regional data center colocation provider. During her tenure, she was instrumental in launching, tracking, and adapting marketing campaigns to meet the company’s lead generation goals. 

Throughout her career, Natalie has demonstrated a talent for converting complex technical subject matter into content that is findable, consumable, and understandable by wider audiences. She has conceptualized and executed numerous successful marketing campaigns, authored blog posts, reports, and other web content for technology firms, including Anaconda, a data science and machine learning software provider. She has earned industry recognition helping organizations build audiences and establish brand authority around industry trends, challenges, and technology products. 

“We are thrilled to welcome Natalie to the Raeden team,” said Wesley Klaus, executive vice president of sales and partnerships at Raeden. “Her understanding of the data center landscape, combined with her expertise in content marketing and brand strategy, makes her the ideal candidate to lead our marketing efforts. We are confident that Natalie’s contributions will be invaluable as we continue to grow and expand our reach in the adaptive digital infrastructure market.” 

Natalie holds a B.A. in international business from Texas State University and an M.A. in strategic communication from the University of Missouri’s J-School.